The marketing of the novel needed to appeal to the Neo-noir/thriller niche.
The designs were inspired by film marketing - posters, concept art, teaser pictures.
The aesthetic of each image reflected the themes and atmosphere from the novel - using character traits and Neo-noir city themes.
From a rough sketch to a fully optimised new logo.
The brief emphasised the need for something minimal in style and colour.
The 'loop' above the company name gives the logo a recognisable shape, whilst also retaining it's ultra sleek and contemporary style.
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