Book promotion
The marketing of the novel needed to appeal to the Neo-noir/thriller niche.

The designs were inspired by film marketing - posters, concept art, teaser pictures.

The aesthetic of each image reflected the themes and atmosphere from the novel - using character traits and Neo-noir city themes.

Social media
Images created editing stock photos on Pixelmator pro and Affinity Photo.

They were designed to be used as advice/inspiration for creators and writers.
From a rough sketch to a fully optimised new logo.

The brief emphasised the need for something minimal in style and colour.

The 'loop' above the company name gives the logo a recognisable shape, whilst also retaining it's ultra sleek and contemporary style.
© 2020 Clockwatcher Studios