For the Edge
The brand builds an audience via the 'Short story blog'.
So the page needed to be easy to navigate, with a clean, minimalist design.
Each image was edited based on the scenes/imagery of the stories.
The 'blurb' at the top of the page is purposefully targeted to film/book/story enthusiasts to show that the website mirrors their passion for great storytelling.
Dene House Farm
It was important to convey the philosophy, services and objectives of the business in as few a words as possible, on the homepage.
The services and facilities the business offers are substantial, so breaking them down into three categories ensures potential customers can easily navigate to where they need to be.
In keeping withe the minimal feel of the homepage, the core mission statement was broken down in to two sentences: Resilient Body. Resilient Mind.
Clean doesn't mean compromise
The Wordsworth family know about that.
Affected with a variety of skin conditions such as psoriasis and eczema, they had to spend time and money on countless products - carefully ‘label-surfing’ to avoid aggravating ingredients.
So, in a unique combination of problem-solving and social responsibility, they created their handcrafted soap.
A simple line of products they could all use.
Natural ingredients, no chemicals, eco friendly
Clean soap. Naturally.
Our oceans are littered with single use plastics - bottles, cups,
lids, bags - discarded items that can take generations to biodegrade.
It’s harming our environment, so we feel a responsibility to be smarter with our products.
We use packaging that’s 100% plastic free - utilising cardboard and twine to bring our handcrafted soap to you.
And it’s all recyclable, so you can dispose of it cleanly.
We’re proud we’re playing our part.
And by supporting our business, you are too.
Enough to give you a complexion.
And a great one at that.
By adding the humble tomato, we’ve created a powerhouse of health for your skin.
Firstly, tomatoes are absolutely stuffed with Vitamin C - which help your skin glow.
On top of all that, their unique acidic properties make a great exfoliate to treat and unclog pores.
Which can really help with acne or oily skin.
You might say it’s a vine ingredient…(tumbleweeds).
The Pretty One
Skin deep beauty. We used rosehip when making this one.
We wanted you to feel pampered, hydrated and regenerated.
And rosehip contains natural oils and fatty acids (urgh we know, but bear with us).
This allows us to easily absorb the naturally occurring
antioxidants - helping to give us soft, supple skin.
It’s kind of like nature’s moisturizer.
With a whole load of vitamin A thrown into the mix.
And it’ll look great in your bathroom too.
Wordsworth Handcrafted Soap
The e-commerce business required content that highlighted its mission to provide eco-friendly products and also build an identity and mood around those products.
The studio helped develop the identity of the skincare range by naming the products based on the characteristics of the ingredients - evoking an informal and personable brand style.
The client is presented as a problem solver - where an absence of affordable and chemical-free skincare products could be solved by a product range that was ethically sourced using natural ingredients.
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